iPhone App Piracy – should I care?

Pirating iPhone apps is pretty easy – unfortunately for us developers.

In certain countries such as the one where I am now most iphones come preloaded with hundreds of games.

Neonscape’s pirated app was in the Google top 10 search results for a while.

Now it’s actually possible to detect the cracking – at least for now (until the crackers get better).

The question is should I care?  If my app dies after a few minutes on the cracked version will that help my sales?  Sure if *everyone* did this it might – but they won’t – so should I?  The guy who bought the iPhone preloaded with 200 games won’t exactly go and buy the game legitimately if it dies – he will just delete it and play another.